Malaysia small and medium enterprises (SMEs) expand into Vietnam halal food industry

Abstract

Halal food industry is expanding in international marketplace due to the increasing number in Muslims. Enterprises from the globe are encouraged to invest in this market since many countries have lowered their restriction on foreign investment. Vietnamese market is viewed as a strong potential for the growth of Halal foods with its national trade promotion program to encourage local and foreign firms to produce halal foods. Getting more Malaysia small and medium enterprises (SMEs) are entering into Vietnam Halal food industry in recent years and the number is increasing in recent years. They are advised to conduct country environmental analysis and entry mode evaluation in order to discover the potential impacts on their foreign investment. It is also useful for SMEs to identify the opportunities in Vietnamese market.