Influence of cultural intelligence and personal beliefs on the usage continuance intention of travel mobile applications

Abstract

This study analyzes the influence of cultural intelligence (CQ) and personal beliefs on tourists' intention to continue using travel mobile applications (TMA) in Can Tho City, based on survey data from 212 tourists. The results confirm the importance of CQ and personal beliefs in shaping tourists’ satisfaction with TMA. Specifically, the findings indicate that higher satisfaction with a travel mobile application leads to a greater intention to continue using it. Furthermore, this study reveals that metacognitive CQ, cognitive CQ, and motivational CQ positively influence satisfaction with TMA. Personal beliefs are also found to have a positive impact on satisfaction with mobile travel applications. These insights highlight the key role of CQ and personal beliefs for travel businesses and agencies in enhancing tourist satisfaction and increasing the likelihood of continued usage of TMA.