Investigating the endorsement of the technology acceptance model for mobile banking: The case of Lampang Province, Thailand

Sirikorn Srirojanakul, Pongsiri Kamkankaew
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At present, the transformation of financial technology has affected consumer's behavior of technology adaptation on a global and local level. This study investigated the impact of perceived usefulness, perceived ease of use, and trust of use in the intent of use for mobile banking in Lampang Province, Thailand. This research data was collected using questionnaires. The sample size of this research was 385 respondents who have used mobile banking in Lampang Province, Thailand. The data’s were analyzed by multiple regression analysis. The results found that perceived usefulness, perceived ease of use and trust of use in the intent of use for mobile banking. The predictive coefficient value (R2) was 0.515 or 51.50 percent with statistical significance at the 0.05 level. This research recommends the effective suggestion for Thai banks and Thai government agencies that the financial technology management and the fundamental of financial technology systems were improved to achieve financial service efficiency in future.
Perceived usefulness, Perceived ease of use, Trust of use, Intent of use, Technology Acceptance Model, Mobile banking.
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