Building a Culture of Continuous Innovation: How Pixar and Google Address This Challenge?

Ricardo Schmitt, Fernando Almeida
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The most successful companies in the global market embrace the challenge of creating a culture of continuous innovation that enables them to increase their competitiveness. In this sense, this study intends to understand and describe how two of the most successful Silicon Valley companies (Google and Pixar) embrace this challenge. The findings have identified a set of elements that serve as a reference for companies that want to be innovative. Within these elements stand out the involvement of all employees in the innovation process, support the emergence of new ideas using both top-down and bottom-up approaches, time allocation to innovation activity, the ability to accept and deal with failure and the adoption of tools that promote communication and collaboration.
Innovation, innovation management, organizational culture, generation of ideas, competitive differential, innovative company.
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